Behind the Scents March: What's All This Even For?
THE MID(BUSINESS) LIFE NON-CRISIS
I guess I'm kicking things off a bit dramatically this time, but hang with me on this one because I just couldn't think of a better title and I know how insane it sounds! lol But, with everything going on in the world, it's got me thinking a lot about what I do, what I've done, and like, the "why". This industry has both gotten insanely competitive and simultaneously less innovative, and it's caused me to spend time thinking about "the point of Soap Distillery", especially since me and my team have been spending a lot of time working on some new stuff and a nice little web refresh to jazz up the site a bit.
The other day, I had a very long day, and it wasn't necessarily a bad one, just long. When I got home, I lit my favorite candle for the bathroom (it's Agave + Salted Peel...I LOVE how light and beachy it is) and let it fill the space for about 20 minutes. Then, I took a nice long shower using the Sequoia + Wild Sage Bar Soap and followed up with the Agave + Salted Peel Botanical Body Oil. I wanted to feel like I had just come home after a day out on the ocean beach and had the windows open to let the warm ocean/forest air come in while I wound down from the day. And I'll tell ya, the scent combo gave me was exactly what I was hoping achieve AND my skin felt so soft and lightly scented. Not to mention, my bathroom smelled amazing. That short experience helped me relax after that long day, and it gave me a little bit of a dreamy break from the unpredictably freezing days of late winter/early spring.
THE SAME REASONS "WHY" SINCE 2012
Everyone recharges their social/interactive battery in different ways, and for me, that short shower time is some of the only solo time I get. So when I take a shower, I want to craft that experience so it takes me wherever I want to go or makes me feel how I want to feel. Maybe I'm stressed and I want to relax. Maybe I'm going out and I want to be energized. Or, maybe I want to feel like I just stepped foot inside of a forest. The more I think about how I want my shower experience to be, the more I realize/remember what the purpose of Soap Distillery has always been.
The moments you get to yourself are incredibly important. It shapes how well you can tackle the next day, or how much energy you've got to food prep, or how supportive you can be to a friend in need. For many of us, that shower is one of those recharge moments, and being able to make it special even for 5-10 minutes is the difference maker.
There are probably hundreds of thousands of bar soaps that exist what you could use, but the experience you get from a Soap Distillery bar of soap brings you back for more. Our craft isn't just soap, it's the feeling you get from it. And when you could share those moments with a different product but you choose ours, that REALLY means something to me and my team. It's everything.
That's the why: This brand is, and has always been, an ode to YOU. So, how are you feelin’ today? More importantly, how DO you wanna feel today?
CUSTOMER APPRECIATION MONTH IS IN FULL SWING
For the last few years, we've used March as a month to play scented love songs to our customers. Maybe it's a good deal, maybe it's a special bundle or scent, but either way, it's usually by customer request! This year we kicked the month off with the return of a fan favorite from Summer of 2024, Shiso Lemonade. It's not your typical herb/citrus scent as the combo of shiso leaf, mint, and basil creates a uniquely green and fragrant herbal blend. Combined with a candied lemon peel note, every nook and cranny of this soap contains a soft, sweet, green, verdantly gourmand scent.
Plus, since so many of you like to scent layer, we made it into a body oil that you can get 10% off of automatically if you purchase the soap either boxed or non-boxed. :)
WHAT'S COMING NEXT?
This week, another customer fav will be coming out of the vault! It's both citrusy and BURSTING with a juicy blood orange note. Do you know what it is? Let me know your best guesses in the comments. I won't say who, but a couple of y'all are getting WAY TOO CLOSE to guessing what's coming later this month...:)